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Five years ago, a little Santa Cruz video on a bike web site debunked every skeptic's fear about the long-term durability of carbon fiber bicycle frames. Now we are doing the same for wheels. Santa Cruz Reserve wheels are built on the highest quality carbon rims on the market. Our confidence in the design and strength of our wheels is backed up by a lifetime warranty, just like our frames.
Whether it's a sunset lap with friends or a race run against the clock, a broken wheel ruins any ride. We set strength and impact resistance as our highest priority, but strength doesn't have to mean uncomfortably stiff. Our wheels are compliant enough to avoid that harsh "wooden" ride that gives some carbon rims a bad name offroad. We only make offroad bikes at Santa Cruz, so we have the privilege of being able to focus purely on the mountain bike experience. Everything from the thickness of rim beads to external spoke hole reinforcements comes purely from our experience of knowing what riders need at every level—from international racing to your local trails.
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